Http://ppa.edx.org 403 Forbidden

When added manually to it’s own sources.list in the apt folder I get a 403, trying over HTTP in a browser I get:

403 Forbidden

    Code: AccessDenied
    Message: Access Denied
    RequestId: B61AC472319D4695
    HostId: 120/T1tNzS4LFhhmAlzYn5pagILiAfUHOGWhIkQCZ9gpFCQRdnAj28p05FQL+BPJaubQEn191D4=

Trying with sudo add-apt-repository -y deb http://ppa.edx.org bionic main as per https://github.com/edx/configuration/blob/c47d85a/util/install/ansible-bootstrap.sh#L122 I get:

Error: need a single repository as argument

I have the same problem when I run a small playbook to install mysql on ubuntu 18.
This is the error I got:

TASK [common : Add custom edX PPA] *********************************************
An exception occurred during task execution. To see the full traceback, use -vvv. The error was: apt.cache.FetchFailedException: E:Failed to fetch http://ppa.edx.org/dists/bionic/InRelease  403  Forbidden [IP: 185.134.23.172 80], E:The repository 'http://ppa.edx.org bionic InRelease' is not signed.
fatal: [localhost]: FAILED! => {"changed": false, "failed": true, "module_stderr": "Traceback (most recent call last):\n  File \"/tmp/ansible_GNfvF3/ansible_module_apt_repository.py\", line 565, in <module>\n    main()\n  File \"/tmp/ansible_GNfvF3/ansible_module_apt_repository.py\", line 553, in main\n    cache.update()\n  File \"/usr/lib/python2.7/dist-packages/apt/cache.py\", line 586, in update\n    raise FetchFailedException(e)\napt.cache.FetchFailedException: E:Failed to fetch http://ppa.edx.org/dists/bionic/InRelease  403  Forbidden [IP: 185.134.23.172 80], E:The repository 'http://ppa.edx.org bionic InRelease' is not signed.\n", "module_stdout": "", "msg": "MODULE FAILURE", "rc": 0}

I think that it should be possible to run an ansible playbook on ubuntu 18 ( this commit ) but actually it is not.
Excuse me I’m not experienced in running apt repositories and I’m not sure if it’s my fault or it’s not ready yet.
Could you kindly tell me about this, please?